Tag Archives: creative little creations

A promo video of sorts for the Idea Spark iOS app.

I’ve been thinking of doing a promo video showcasing the Idea Spark iOS app for a while, but I just couldn’t decide how I wanted to do it.  The current trend amongst startups is to release glossy marketing videos with upbeat music, but in all honesty I am personally very tired of this sort of communication between creators and their customers.  Seeing something generic like that has very little impact on my own saturated senses, and I figure I’m not the only one.

So I thought to myself: what is it that I consider the most important thing when I am looking at buying an app?  Well, usability is what immediately jumped to my mind; I want to know how an app works so that I can envision how it will fit in my life.  Grand promises on a marketing statement don’t mean much to me amidst the plethora of other grand promises that are made constantly, and too often these promises are oversold and lead to disappointment.  I would rather be shown that something works and embodies those promises, without the superficial layer of varnish.

With that in mind, I put together a promo video that simply shows the workflow of the Idea Spark iOS app.  Simply put, the app is a tool to help artists get out of creative ruts by suggesting new ideas, but beyond that I’ll let the app speak for itself.  I composed the music myself and edited it up to my standards as a visual storyteller, and have released it to the world in hopes that it is clear and communicative about my vision for the app in the pockets of fellow creatives.  It’s simple, effective, and beautiful just like I designed the app to be.

Check out the Idea Spark Workflow Demonstration on Youtube: